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JOMC 710:
Final Project

Résumé

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MULTI-FACETED PUBLICITY & PROMOTIONS EXPERIENCE

Editor/Senior Publicist
UNC-TV—Research Triangle Park, NC
Edit 80,000+ circulation monthly program guide. Increase network visibility among mainstream and non-traditional media. Create and coordinate publicity campaigns. Write press releases, media advisories, collateral materials, etc. Conceive and implement new attention-getting promotions (1999-present).

Publicity Director
Sugar Hill Records—Durham, NC
Direct publicity efforts for major independent label. Conceive and create artist promotional campaigns and specialty support materials to a wide spectrum of media (7/95-3/99).

RADIO NEWS ANCHOR & REPORTER
Responsible for writing and reporting news stories. Requires journalistic skills and knowledge of current events.

Metro News Network—Washington, DC
Radio News Anchor/Reporter for major market stations. Wrote and anchored newscasts (5/95-7/95).

WTRG 100.7 FM—Raleigh, NC
Director of News/Public Affairs for oldies station. Wrote and anchored morning drive news; produced, edited and hosted weekly hour-long public affairs interview program (6/89-10/89).

WCHL 1360 AM—Chapel Hill, NC
Radio News Anchor of afternoon drive newscasts for News/Top 40 station (1/81-5/81).

RADIO ANNOUNCER
Responsible for all station operations during airshift.Required knowledge of music, market and ability to communicate in an entertaining and professional manner.

WUNC 91.5 FM—Chapel Hill, NC
Back Porch Music—program host (2/98-3/99).

WBIG 100.3 FM—Rockville, MD
Major market oldies part-time DJ (6/93-7/95).

WTRG 100.7 FM—Raleigh, NC
Oldies DJ; produced radio spots (5/88-6/89).

WDCG 105.1 FM—Durham, NC
CHR part-time DJ (10/86-12/87).

WRDU 106.1 FM—Raleigh, NC
AOR part-time DJ (8/84-10/86).

WRBX 1530 AM—Chapel Hill, NC
Country DJ; produced radio spots (10/82-10/83).

COPYWRITER
Responsible for conceiving, researching and writing advertising and promotional copy.

WMS—Washington, DC
Non-profits and business-to-business clients (11/89-7/95—freelance).

Kircher & Associates—Washington, DC
Trade and professional associations; other business-to-business clients (3/90-1/93).

WTRG 100.7 FM—Raleigh, NC
All radio advertising copy not provided by retail clients; produced radio commercials (12/87-5/88).

Sperry & Associates—Raleigh, NC
Automotive, specialty, real estate; produced radio and television commercials (3/86-12/87).

AdVentures Associates—Durham, NC
Music retail and gourmet food stores (8/84-10/85).

OTHER COMMUNICATIONS EXPERIENCE
Programming Assistant—WGMS—Rockville, MD
Responsible for assisting program director with all facets of programming—including special programming, public affairs, promotions and listener interaction (9/94-7/95).

Promotions—Daemon Records—Silver Spring, MD
Promoted artists and recordings; initiated bulk mailing program saving 40-50% postage (11/91-2/94).

COMMUNITY ACTIVITIES
Emcee
Festival for the Eno—Durham, NC (1986-1989, 1996-present); Newport Folk Festival Tour—Raleigh, NC (1998)

Awards Judge
Florida Bar Association Media Awards (2005); AFIM INDIE Music Awards (2003, 1998-2000); GLAMA Music Awards (1997-2000).

Featured Panelist
Women in Music Panel, SXSW Music Conference—Austin, TX (2001); Music Business Seminar, UNC—Chapel Hill, NC (1998); Music Industry Panel, Barnes & Noble Booksellers—Durham, NC (1998); Publicity Panel, IBMA Trade Show & Fan Fest—Owensboro, KY (1996); Career Opportunities for Women, Peace College—Raleigh, NC (1987).

Announcer
WXDU—Duke University, Durham, NC (1996-1998); WXYC—UNC-Chapel Hill, NC (1981-1989).

EDUCATION
BA—Journalism—University of North Carolina-Chapel Hill, NC (1984);
Certificate in Technology and Communication—University of North Carolina-Chapel Hill, NC (2007).

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Rebekah Radisch ©2007 radisch @ email.unc.edu